Meet the team
Laura is the owner and co-founder of Move to Wool.
To say that Laura is enthusiastic about all things wool is an understatement!
Move to Wool is the culmination of her enthusiasm for movement, health and wellbeing with her passion for the super-fibre that is wool. Outside of Move to Wool, Laura is an experienced Movement Coach, working mostly in the rural and farming sector.
Laura is dedicated to
helping others understand the natural benefits of the super fibre that is wool and supporting them
to make the conscious chose to choose wool products.
Laura is a keen horse rider, so can often be seen riding on the hills or out hunting.
Move to Wool partners with Karl, Amy and Pam at Wyoma Wool, as wool growers for all the white wool in the movement mats.
Wyoma Farm is a multi-generational family sheep and beef farm just outside of Taupō, founded in 1976.
Karl now manages the farm alongside mum Pam, having taken over in 2016. To this day, the family handle all the shearing and wool sorting themselves, and are notably one of the very few strong wool farms left whose breeding programme for their Romney sheep is focused primarily on wool quality.
Amy runs Wyoma Wool NZ, finding novel ways to use their wool and add value to it.
Our Story
Move to Wool was born from Laura’s deep passion for movement, wellness, natural fibres, and a genuine commitment to sustainability. As a movement coach, she knows that what we move on should support how we want to feel. Laura wanted a mat that was completely natural, sustainable, and good for the body, but could not find one! So she saw an opportunity to use the innate beauty and benefits of wool to create a truly natural movement mat for gentle, grounding and nurturing movement practices.
The Move to Wool movement mats are made from 100% pure wool sourced directly from Wyoma, a family-run sheep and beef farm near Taupō. This multi-generational farm is dedicated to caring for their animals, the land and their environment.
Each mat is made in Aotearoa, undergoing minimal processing to preserve the wool’s natural integrity; soft, breathable, renewable, and fully biodegradable. Central to our philosophy is the circular lifecycle of wool: from nature, into a product that supports wellbeing, and back to the earth, to nature, again.
At Move to Wool, we are committed to bringing New Zealand grown strong wool into your gentle movement practices with honesty, intention, and care. We honour the farmers who grow this beautiful fibre, the land that sustains it, and the individuals who choose to embrace the gentle, nourishing movement our mats inspire.
The Move to Wool movement mat brings the grounding qualities of nature into your practice and invites you not only to come home to yourself but to the natural world around you.
Founder's note
Wool truly is nature’s miracle fibre. When the wool is shorn from the sheep, through to the final product, it never loses any of its unique and wonderful qualities. Pure wool is 100% natural, biodegradable, and sustainable. It is the ultimate renewable fibre.
But yet, wool is even more than that. Wool tells a story. It speaks of place, it wears our weather, and it breathes our seasons. It tells a story of the land it grew on, the environment that nurtured it, and the quiet resilience of the dedicated wool growers. This story is woven into every Move to Wool movement mat.
Choosing a wool mat for your movement practice isn’t just about saying no to synthetics and saying yes to natural materials. It’s about choosing a way of living, one that honours where things come from and the people who grow/make them.
When you make the conscious choice to choose wool, you are supporting New Zealand’s passionate, hardworking wool growers and our rural communities.
When you choose wool, you connect with nature and live more naturally.
When you choose wool, you are choosing a product that promotes health and wellbeing for both people and the plant.
Why do we love wool?
Wool is versatile and durable.
Wool is thermo-regulating and naturally insulating. It keeps you warm in winter and cool in summer.
Wool is naturally absorbent. Wool fabrics can absorb up to 30% of their weight, without feeling damp or heavy. When wearing wool garments the wool fibres absorb moisture away from your body and release it into the air.
Wool is easy to care for. The outside surface of the wool fibres is made up of a series of overlapping scales, making it easy to clean as any dirt or dust will sit on the surface of the fibre so can be brushed or shaken off. To top this off, wool has natural anti-bacterial properties, as well as being naturally hypo-allergenic.
Wool is naturally flame retardant. It does not ignite easily, and will often self-extinguish. You can see this in action with our Move to Wool logo branded into our wool mats using a heated branding iron.
When your wool product reaches the end of its days its journey is still not done. Wool is biodegradable, making its journey truly circular in nature. As wool biodegrades the fibre’s nutrients are returned to the soil for use again. Wool is made by nature, and returns to nature.
No other fibre in the world can match all of wool’s naturally inherent benefits. It is the ultimate renewable fibre
Choose wool. Connect with nature. Live naturally.
